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A new study is backing up evidence that flavored nicotine products for electronic cigarettes, which are currently under threat from U.S. regulators, are crucial to helping smokers successfully quit cigarettes.

Research appearing Monday in the Harm Reduction Journal found that discouraging the sale and use of flavored vapor products may make it harder to quit cigarettes and dissuade smokers from ever switching to vaping. The study, conducted by the Centre for Substance Use Research (CSUR), included a survey of 20,836 U.S. adults considered regular e-cigarette users, nearly 16,000 of which said they had completely transitioned off cigarettes by using a vaping device.

Survey - Adult - Vapers - Comments - FDA

“This new survey of more than 20,000 adult vapers will inform comments we’ll submit to the FDA on why non-tobacco flavors are important for those adult smokers or ex-smokers who vape as an alternative to combustible tobacco,” James Campbell, senior communications manager at Fontem Ventures, the makers of Blue e-cigarettes, told The Daily Caller News Foundation.

Fruit-flavored e-liquid proved the runaway favorite among users, accounting for up to 82.9 percent of regular vape liquid purchases. Dessert and pastry flavoring was the next preference of regular vapers, followed by candy and sweets.

Tobacco - Flavors - Flavors - List - Menthol

Tobacco flavors ranked fifth on the preferred flavors list, followed by menthol.

“The declining popularity of tobacco flavors among adult vapers strongly suggests that flavor bans like the one recently passed in San Francisco, could see vapers return to cigarette smoking and discourage other adult smokers from switching,” Dr. Grant O’Connell, manager of corporate affairs at Fontem Ventures, said in a statement Monday.

Consumer - Advocates - Smoke-free - Alternatives - Association

The Consumer Advocates for Smoke-free Alternatives Association (CASAA) and The Global Vaping Standards Association (GVSA) are both leading the efforts, encouraging any users of alternative technologies and smokeless products to submit comments to the FDA on how flavors helped them make the switch from combustible cigarettes, which continue to be...
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