Box Office: ‘Mission: Impossible – Fallout’ Shooting for $60 Million-Plus Launch

Variety | 7/9/2018 | Dave McNary
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Tom Cruise’s “Mission: Impossible — Fallout” is eyeing a North American opening weekend in the $60 million range, early tracking shows.

The lower end of estimates come in at $48 million, while others are speculating earnings as high as $65 million.

Awareness - % - Interest - % - Awareness

Tracking also revealed that total awareness is at 82%, definite interest is at 42%, and unaided awareness is a 16% for the sixth title in Paramount’s durable “Mission: Impossible” franchise, which has grossed $2.78 billion worldwide so far. “Mission: Impossible — Fallout” flies into theaters on July 27.

2015’s “Rogue Nation” had a solid $55.5 million domestic launch and wound up with $192 million domestically and $682 million worldwide. The highest opener in the franchise was 2000’s “Mission: Impossible 2” with $57.8 million, while 2011’s “Mission: Impossible: Ghost Protocol” was the lowest at $29.6 million.

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(Excerpt) Read more at: Variety
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