Overwatch ‘Pink Mercy’ sale raises $12M for breast cancer research

TechCrunch | 7/9/2018 | Devin Coldewey
moemajor (Posted by) Level 3
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It can be hard sometimes to grok the scale of the gaming community, but the occasional charity event not only demonstrates the hugeness of the industry but also its diversity and willingness to shell out for a good cause. Today Blizzard announced that an Overwatch charity campaign raised an impressive $12.7 million for breast cancer research in just two weeks.

Overwatch is an extremely popular team-based shooter game that has made an impression not just with its solid gameplay, but its striking and inclusive character design. This sensitivity to the ever-widening demographics of gaming led them to conceive of this charity campaign back in May.

Skins - Loot - Boxes - Case - Price

Special skins are highly sought-after, and while many can be obtained through in-game loot boxes, they can also be purchased. In this case, the price was set at $15, rather high for a skin but clearly that didn’t deter players, who shelled out by the thousands for both it and related t-shirts.

I asked for a breakdown, but a little napkin math gives a basic idea of the volume. The press release announcing the...
(Excerpt) Read more at: TechCrunch
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