Snapchat developing 'visual search' that lets you point your camera at an item to see it on Amazon

Mail Online | 7/9/2018 | Annie Palmer For Dailymail.com
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Snapchat could have some big plans for the camera in its app.

Code hidden in the social media giant's Android app shows that Snapchat may be prepping a 'Camera Search' feature.

Feature - 'Eagle - Products - Barcodes - Songs

The feature, referred to internally as 'Eagle,' would be able to identify products, barcodes and songs once users take a photo with Snapchat's camera.

'Press and hold to identify an object, song, barcode and more,' the code states, according to TechCrunch.

Works - Data - Amazon - Shazam - Partners

'This works by sending data to Amazon, Shazam and other partners.'

If it recognizes what you scanned, it will direct the user to 'see all results at Amazon.' If not, it will say 'Bummer, we didn't catch that.'

Users - Share - Links - Amazon - Products

Users can also copy and share links to the Amazon products with friends on Snapchat.

Researcher Ishan Agarwal, which first spotted the move, said in a tweet that there were photos of the Amazon Logo and XML data that included the terms 'Eagle coped link banner' and 'Eagle Shazam,' among other things.

Tool - Google - Lens - Search - Feature

The tool would work similar to Google Lens, a visual search feature developed by Google last year.

Unlike Snap's 'Camera Search' tool, however, Lens helps users identify objects in photos and then provides additional context.

News - Feature - Shares - Snap - %

News of the feature propelled shares of Snap higher by 1.1% to...
(Excerpt) Read more at: Mail Online
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