Click For Photo: https://amp.businessinsider.com/images/5b43893b39a2871b008b4b5c-750-375.jpg
Following is a transcript of the video.
Sara Silverstein: Why did you decide to write this book?
Bill - Eimicke - Book - Profit - Fact
Bill Eimicke: We decided to write the book because we really believe that profit and purpose can go together, that you don't have to choose one or the other. And, in fact, I'll go even further than that. If we look at some of the bigger problems facing the world — inequality, climate change, opportunities, the disappearance of work, automation — those are problems that are not going to be solved by government alone. But they're not going to be solved by the private sector alone either. So we've been researching this area for 10 years, trying to find a way that you can be efficient and do good at the same time. And I think if people have a chance to take a look at the book, they'll see we found examples from all over the world. And we think there's much more to come. So it's not one or the other, it's both.
Silverstein: And your book goes a little bit further than some other socially responsible books where you're not just talking about that it can be done. You're talking about how it can be done.
Eimicke - Examples - Book - India - Brazil
Eimicke: Exactly. So there are examples in the book from India, from Brazil, from right here in New York City, even believe it or not, from Afghanistan, where the three sectors are working together to make a difference in the world for people who need a difference made, but also make the economies better and stronger. And right here in New York City, you look at Central Park and the High Line, they are two examples of things that are beloved by people from all over the world but they've been tremendously good for the New York economy.
Wake Up To Breaking News!