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Turns out, women are hard-wired to be much more attracted to male protectors who espouse so-called "benevolent sexism" than men who treat them as equals. And the best part: this is true even for hardcore feminists, scientists found.
According to a new study from University of Kent and Iowa State University scientists, which was published on Personality and Social Psychology Bulletin, women overwhelmingly preferred chivalrous men who viewed women as needing protecting. Researchers Pelin Gul and Tom Kupfer classify this apparently "patronizing" behavior as "benevolent sexism" (BS), or well-meaning sexism. The researchers suggest that women are hard-wired to overlook the "harmful consequences" of BS, "because BS mates are perceived as willing to invest (protect, provide, and commit)," reads the study's abstract. Gul and Kupfer chalk this up to natural selection, a symptom of which women have yet to shake.
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As noted by The Daily Mail, the research was collected from five study groups full of women, with the largest group comprising of 233 women, and the smallest with 104. The females were asked to view scenarios of interactions from men, which "included men who were kind but in what is considered a sexist way, and men who treated the women as equals and didn't offer any special treatment." They were then asked to rate the men's "warmth and attractiveness, and how willing they thought they would be to provide for, protect or commit to them."...
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