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The premiere of Paramount Network’s new drama series “Yellowstone” saw impressive gains in delayed viewing.
According to Nielsen Live+3 data, “Yellowstone” pulled in 4.8 million viewers, up approximately 71% from the 2.8 million the show drew in Live+Same Day in its premiere on June 20. With that, “Yellowstone” now ranks as ad-supported cable’s most-watched scripted drama series premiere since “The People vs O.J. Simpson” in 2016 and the most-watched original series telecast not only in the new network’s history, but also for its former iteration, Spike TV.
Show - % - Days - Playback
The show also rose 75% in adults 18-49, growing from a solid 0.4 to a 0.7 after three days of playback.
The series follows the Dutton family, led by John Dutton (Kevin Costner), who controls the largest contiguous cattle ranch in the United States. The...
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