‘Yellowstone’ Premiere Ratings Nearly Double in Delayed Viewing

Variety | 6/25/2018 | Joe Otterson
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The premiere of Paramount Network’s new drama series “Yellowstone” saw impressive gains in delayed viewing.

According to Nielsen Live+3 data, “Yellowstone” pulled in 4.8 million viewers, up approximately 71% from the 2.8 million the show drew in Live+Same Day in its premiere on June 20. With that, “Yellowstone” now ranks as ad-supported cable’s most-watched scripted drama series premiere since “The People vs O.J. Simpson” in 2016 and the most-watched original series telecast not only in the new network’s history, but also for its former iteration, Spike TV.

Show - % - Days - Playback

The show also rose 75% in adults 18-49, growing from a solid 0.4 to a 0.7 after three days of playback.

The series follows the Dutton family, led by John Dutton (Kevin Costner), who controls the largest contiguous cattle ranch in the United States. The...
(Excerpt) Read more at: Variety
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