Instagram Launches IGTV to Rival YouTube

MakeUseOf | 6/21/2018 | Dave Parrack
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With 1 billion users now under its belt, Instagram has launched IGTV. Literally Instagram TV. This is the next stage of Instagram’s evolution, and an obvious attempt to compete with YouTube. And given Instagram’s meteoric rise, they may just pull it off.

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What Is Instagram TV?

Instagram - Blog - IGTV - Instagram - Take

As detailed on the Instagram Blog, IGTV is Instagram’s take on YouTube, albeit with some differences. IGTV is a new app full of longform video from Instagram creators. And, as well as the standalone app, IGTV content will be available on Instagram itself.

The most obvious difference between IGTV and YouTube is that videos will all be presented vertically. Which, for a generation used to watching everything horizontally, will take some getting used to. Still, it makes sense on smartphones.

Instagram - Videos - Minute - IGTV - Hour

On Instagram, videos are limited to just one minute. However, IGTV ups that limit to one hour. Initially, only popular creators will be able to upload videos of that length, but over time Instagram plans to roll the option out to anyone and everyone.

Unlike YouTube, IGTV will start playing videos as soon as...
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