YouTube Boss on Steamer’s Future: ‘I Want To Win Some Emmys’

Variety | 6/20/2018 | Kirsten Chuba
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With a string of theatrical releases and the success of original series “Cobra Kai,” YouTube has its sights set on its biggest score yet: the Emmys.

Susanne Daniels, YouTube’s head of original programming, said as the young streamer continues to expand into scripted shows and documentaries, her ultimate goal is “to win some Emmys.” Before that point, through, Daniels said she is looking for “unique, unusual stories and great talent behind them” that align with YouTube’s “youthful and adventurous” programming.

Bit - Hulu - Bit - Fun - Daniels

“I am aiming a little bit younger than I think Hulu is aiming and a little bit lighter and more fun,” Daniels told Variety at a celebration for YouTube Originals on Tuesday. “I think ‘The Handmaid’s Tale’ is a fantastic show, but I wouldn’t program ‘Handmaid’s Tale,’ I’ll just go out on a limb and say it: too dark, I think, for YouTube’s brand, even though it’s a great show. I don’t think that’s a show for YouTube.”

Joking that after the success of “Cobra Kai” all upcoming shows “are going to be film sequels,” the YouTube exec added that the streamer is starting to find its voice in a crowded TV landscape and said, “This year, we’re launching about a half-dozen broader appeal shows that don’t include endemic talent.”

YouTube - Demographics - Cobra - Kai - Characters

YouTube has reached across demographics in particular with “Cobra Kai,” which follows the characters of “Karate Kid” 34 years after the original film. Star Ralph Macchio said that mix of viewers has been one of his favorite parts of reviving the story, saying, “People...
(Excerpt) Read more at: Variety
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