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Following a dismal critical reception and an even more dismal box office performance, Gotti has released a new ad getting to the alleged heart of the problem: the critics. The bizarre ad for John Travolta’s mob movie attacks the critics that tore down Gotti while boasting about the rave “user” reviews on Rotten Tomatoes. But there’s something fishy about those Gotti Rotten Tomatoes user reviews that the marketing is so proud of.
Reports of audience score manipulation on Rotten Tomatoes is nothing new. There have been toxic internet campaigns raised against Star Wars: The Last Jedi and Black Panther, with fans mobilizing to bring down the movies audience scores. Those campaigns got so bad that Rotten Tomatoes itself intervened against the thousands of fake accounts downvoting the movies — but would it intervene if fake accounts were trying to artificially inflate the movie’s score?
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Because that seems to be the case with Gotti. The John Travolta mob biopic has been making headlines recently for its historically bad Rotten Tomatoes score and ticket-buying service MoviePass’s questionable role in the movie’s box office. But it’s making headlines again for a likely case of audience score manipulation.
It came to the attention of the internet when the Gotti Twitter account posted the odd ad targeting critics and claiming that “audiences love it.”
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Now if you simply glance at the Gotti Rotten Tomatoes page, this seems to be accurate. While Gotti boasts the rare “perfect 0%” Rotten Tomatoes score, its audience score is a respectable 74%. But, as ScreenJunkies’ Dan Murrell pointed out, there’s a shifty disparity between the 7,600 user reviews and the mere 500 screens the film opened at this weekend (raking in only $1.7 million at the box office at that).
An eagle-eyed Reddit user breaks down where the...
(Excerpt) Read more at: /Film
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