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French startup Feed is raising a $17.4 million funding round (€15 million) from Alven and Otium Brands. Feed has been selling meal replacement products in Europe and now plans to expand to other countries.
There are multiple variations of Feed. The company started with a powder-based product that represents the equivalent of one meal. You add some water, shake it a bit and drink it. You can now also buy the equivalent of a cereal bar with everything you need to stay alive.
Bit - Soylent - Bit - SlimFast - Products
It sounds a bit like Soylent, which itself sounds a bit like SlimFast and all those products from the 1980s and 1990s. It’s worth noting that Soylent only sells in the U.S. and Canada. Feed products are vegan, gluten-free, lactose-free, GMO-free and made in France.
A few months ago, I bought a bottle of Feed powder to give it a try — I wasn’t particularly convinced. But it sounds like many people like it — the company has sold 1 million kilograms of powder, which represents over 6.5 million bottles in total. In 2018, Feed plans to generate $11.6...
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