Tronc to change name back to Tribune Publishing after two years of ridicule

the Guardian | 6/2/2016 | Dominic Rushe
amyc9948 (Posted by) Level 3

Tronc is dead, long live Tribune! The media company that owns the Chicago Tribune and the New York Daily News is considering ditching its much ridiculed name and returning to the original just two years after its rebranding.

Tribune Publishing rebranded itself tronc Inc (the lowercase t is deliberate) in June 2016 in a buzz-word laden press release that was greeted with much lampooning online. A company source confirmed that tronc had been considering a name change “for a few weeks” but that the final decision had not yet been taken.

Everyone - 'tronc

Why is everyone talking about 'tronc'?

The newly branded company’s name went viral after it announced the home of the Baltimore Sun, San Diego Union Tribune, Los Angles Times and other papers that have garnered 105 Pulitzer prizes would now be called tronc.


Tronc (it’s hard to avoid the...
(Excerpt) Read more at: the Guardian
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