Marketing startup Influential raises $12M from WME and others

TechCrunch | 6/14/2018 | Anthony Ha
Kezzerxx (Posted by) Level 3
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Click For Photo: https://techcrunch.com/wp-content/uploads/2018/06/Platform-Shot.jpg

Influential announced today that it has raised $12 million in Series B funding.

The funding came from existing investors Capital Zed, ECA Ventures, Paradigm Talent Agency, ROAR and Tech Coast Angels, as well as from Hollywood agency WME .

Weeks - Influential - Money - WME - Agency

Just a couple weeks ago, Influential said it was working with (and had raised money from) WME. The agency is the first to try out a new Influential product called Talent Pro, which gives agents access to social data around a broader pool of talent.

Influential founder and CEO Ryan Detert said the product will allow WME — and, in the future, other agencies — to sweeten endorsement and promotional deals with more data and to “take an A-list celebrity… and now surround that person with 10 lookalike influencers who are not celebrities themselves.”

Influential - Selling - Points - Use - Intelligence

One of Influential’s big selling points is its use of artificial intelligence (it’s a developer partner with IBM Watson) to help brands and marketers find...
(Excerpt) Read more at: TechCrunch
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