Musical.ly kills its standalone live streaming app Live.ly

TechCrunch | 6/13/2018 | Sarah Perez
TimHyuga (Posted by) Level 3
Click For Photo: https://techcrunch.com/wp-content/uploads/2018/06/live-ly-ios.jpg?w=711


Click For Photo: https://techcrunch.com/wp-content/uploads/2018/06/live-ly-ios.jpg

Musical.ly is merging the functionality from its two-year old live streaming platform Live.ly into its main app, and has disabled Live.ly’s standalone app as part of the transition process. The Live.ly app will eventually be pulled from the App Store and Google Play, the company confirmed to TechCrunch. Instead of being able to go live, Live.ly users are presented with a message about the changes, informing them that live streaming has now moved over to Musical.ly.

This change is also confirmed via Live.ly’s App Store update text, which says:

Live - Ly - Part - Ly

Live.ly is becoming part of musical.ly!

– You can go live on musical.ly right now! Plenty of live content there!

Live - Ly - May - Musical - Ly

Live.ly first launched in May 2016, offering Musical.ly users a live streaming platform, where the streams were directly viewable on Musical.ly, as well as within the Live.ly mobile app.

As the video creator streamed, they’d see a count of how many people were watching, and would see hearts float up across the screen when viewers “liked” their content – an experience that’s very similar to Twitter/Periscope and Facebook Live. Viewers could also chat with the streamer, and engage in real-time conversations.

Live - Ly - Users - Warning - Shut

Unfortunately for Live.ly users, there was little warning about the shut down, and it seems that, for some, live streaming on Musical.ly is not working as expected.

One regular Live.ly user posted to YouTube about the shutdown, complaining that after she made the switch to Musical.ly for her live stream as instructed, but no people were online watching and no likes and comments were showing up, either. This appears to be some sort of glitch, as viewers,...
(Excerpt) Read more at: TechCrunch
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