Before Leo Sanchez will talk about his farm, he has to ask: “Do you like the website?” The owner of Lazy Millennial Farms designed it himself. It took a Squarespace subscription and two months of intermittent work to get things up and running.
“I like it,” I say. The leafy greens—lovingly raised and carefully Instagrammed—look great. Online registration and payment for the farm’s CSA, which guarantees customers a share of the seasonal produce, makes the whole thing easy. And instead of simply clicking “confirm,” the newsletter subscription button reads “KALE YEAH.”
Response - Sanchez - Business - Farmer - Launches
Satisfied with my response, Sanchez is ready to get down to business. The 26-year-old farmer launches into an animated description of the density of his lettuce beds; the value of veganics, a nascent method of cultivating plants without animal-based fertilizers; and the ceaseless, indefatigable weeds, which will happily crowd out Sanchez’s crops if he doesn’t kill them first.
Besides the name, there’s a lot about Sanchez and his Salinas, California farm that seems unusual....