Uber Lite Shrinks the App for Emerging Countries

MakeUseOf | 6/13/2018 | Dave Parrack
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Uber has now gained a foothold in dozens of countries around the world, and ferries millions of people around every month. However, in some emerging countries, Uber isn’t the biggest player, with local firms having outmaneuvered the American company.

What Is Uber and Why Is It Threatening Traditional Taxi Services?

Uber - Traditional - Taxi - Services

What Is Uber and Why Is It Threatening Traditional Taxi Services?

Uber has landed, and it's fundamentally changing inner-city transit. And some might say, not entirely for the better.

Problem - Uber - Companies - Approach - Order

This is a problem Uber is facing head-on, by either acquiring or merging with said companies. However, it’s now trying a different approach in order to reach the masses, releasing a lightweight version of its app simply called Uber Lite.

Uber Lite is a simplified version of the Uber app the company actually built from scratch. The app is designed to work on any Android handset, no matter how decrepit. It also works on any network, saves storage space, and uses minimal data.

Uber - People - Countries - Phones - Data

This is Uber for people in emerging countries, who may be stuck using old phones and limited data plans. And while it was designed in India—and being launched there first—Uber Lite will eventually be made available in other countries around the...
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