This app reveals how environmentally friendly your spending habits really are

Business Insider | 6/13/2018 | Business Insider Nordic
TwiztedGurl (Posted by) Level 3
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Swedish scientist David Anderson created web-service 'Svalna' to track the environmental impact of your spending habits.

Svalna uses your transaction data to analyse the 'energy-per-krona' for your shopping behaviour.

Service - Impact

The service aims to help you identify how and where you can decrease your environmental impact.

The site 'Svalna' wants to help you keep track of how much your shopping happiness costs the earth.

Web-service - Scientist - David - Anderson - Research

The web-service is developed by scientist David Anderson, who has done a research in sustainable consumption at the Chalmers University of Technology.

By creating an account at the site, you allow Svalna to connect to your bank account and extract transaction information from your bank. To provide a correct picture, you then need to fill out some information about your living situation, family and car ownership.

Founder - Site - Kind - Transactions - Picture

According to the founder, the site is the first of its kind since it analyses actual transactions. This provides a more accurate picture of how much your consumption actually affects the environment.

"We call the bluff," said David Anderson in an interview with NyTeknik. "I think that there is a huge risk that people forget how many jeans they bought last year."

Use - Transaction - Information - Picture - Consumption

This is why the use of transaction information provides a more truthful picture of your consumption habits...
(Excerpt) Read more at: Business Insider
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