Dentsu-Backed The Story Lab Expands Into U.S. With Hire Of Ex-WME Exec Tom Sebastian

Deadline | 6/13/2018 | Peter White
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EXCLUSIVE: The Story Lab, the company behind the global roll out of formats including Ninja Warrior and British dating format Game of Clones, has hired former WME exec Tom Sebastian as part of an aggressive expansion into the U.S.

Deadline understands that Sebastian will become President of the Dentsu Aegis-owned company’s new U.S. division. Sebastian, who previously led creative development at WME’s corporate consulting division, will lead The Story Lab’s move, which will include scripted projects, non-scripted series, digital ideas and theatrical investment.

Company - Number - Projects - UK - Europe

The company, which has invested in a number of projects in the UK, Europe and Asia, currently has a slate of four as-yet-unannounced scripted series, including a project from a UK producer, an SVOD series as well as two police procedurals. Although it represents shows such as Ninja Warrior and Game of Clones, the Youngest Media-produced dating format, which originally aired on youth channel E4, internationally, it doesn’t represent them in the U.S. However, a deal for the latter, which has already been licensed in France, Germany and China and takes one singleton, who uses technology to create an avatar of their ideal partner before choosing a date from eight partners who look exactly the same, is expected in the U.S. soon.

Sebastian was most recently Co-CEO of San Francisco based creative agency SwirlMcGarryBowen,...
(Excerpt) Read more at: Deadline
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