Amazon is banking its SVOD growth on a new studios boss

Business Insider | 6/13/2018 | Kevin Tran
abbycraig (Posted by) Level 3
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Last week, new Amazon Studios head Jennifer Salke invited several reporters to her office to talk about Amazon's content strategy and how the e-commerce giant plans to grow its profile in the entertainment industry, The New York Times reports. Salke was previously the president of NBC Entertainment and joined Amazon in February; she is the successor of former Amazon Studios head Roy Price, who was ousted in 2017 amid sexual harassment allegations.

Through various interviews, Jennifer Salke shed light on how she aims to approach several key areas of Amazon's entertainment business:

Film - Amazon - Quality - Quantity - Pockets

For film, Amazon will focus on quality over quantity. Despite having deep pockets — the company had a $4.5 billion content budget in 2017 — Amazon will focus on creating 10 to 19 films annually, according to Deadline. Amazon hopes to mimic the success of its award-winning movies like "Manchester By The Sea" and "The Big Sick," via homegrown productions and acquisitions. Amazon will release some films theatrically, while others will go straight to Amazon Prime Video. Comparatively, Netflix plans on releasing 80 original films in 2018.

For TV content, Amazon is creating shows that have more mass appeal. The company is not going for content that is "small and niche," Salke told the NYT. Previously, Price admitted Amazon's programming was too narrowly targeted at certain audiences. Now, the company has new comedies planned, including "big, addictive shows for women,"...
(Excerpt) Read more at: Business Insider
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