World Cup To Kick Off With TV Audience Of 3.4B Expected – Deadline’s Guide To The Soccer Tournament

Deadline | 6/13/2018 | Peter White
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Some 3.4B people – almost half of the world’s 7.6B population – is expected to watch the FIFA World Cup, which starts this Thursday (June 14), as the soccer tournament, which takes place this year in Russia, remains one of the most popular media events across the globe.

Latin America is expected to have the largest number of viewers, according to research company GlobalWebIndex, followed by the Middle East and Africa, Asia Pacific and Europe. However, thanks to an embarrassing defeat against Trinidad and Tobago, the United States won’t be competing in the World Cup for the first time since 1986, a major blow to one of the largest TV markets in the world (albeit one hamstrung by time differences this time around). It’s thought that less than a quarter of the population in the U.S. will tune in to watch any games, and this may be largely expats and those cheering on the Mexican team.

Numbers - Context - FIFA - World - Cup

To put these numbers into context, the 2014 FIFA World Cup, which was held in Brazil, was watched by 3.2B people, according to the soccer body, with more than 1B people tuning in to watch Germany narrowly beat Argentina in the final.

Deadline has broken down where the World Cup will be most popular, giving you a country-by-country guide to television viewing (and a few thoughts on the country’s chances).

England - Fans - Supporters - World - Cup

England fans remains some of the most ardent supporters of the World Cup, despite woeful performances in recent tournaments from the island’s brave lions. However, manager Gareth Southgate seems to have turned things around with a young team featuring stars such as Harry Kane, Raheem Sterling and Jordan Henderson, which should be a boon for broadcasters. Public broadcaster BBC is sharing the rights to the tournament with ITV – the event is protected by ‘crown jewels’ rules, meaning...
(Excerpt) Read more at: Deadline
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