How Mary-Kate and Ashley Olsen Quietly Built Their Hugely Successful Empire

E! Online | 6/13/2018 | Staff
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That meant resisting the urge to slap their name on the tag. As they launched their upgraded basics line The Row in 2006 (born from their quest to craft what Mary-Kate called "a great T-shirt," a feat that took some 18 months) they tried their best to downplay their association with the brand. At one point they even toyed with the idea of having someone else claim design credit. "We sold it at first with no label," Mary-Kate admitted to Women's Wear Daily. "Only certain people knew it was us behind it. We didn't do any press. Our idea—because we...
(Excerpt) Read more at: E! Online
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