online dating tips: Do get consent, don't make false claims or fake profiles | 6/13/2018 | Staff
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An online dating platform has been spanked by the Competitions and Markets Authority as the UK government issued love match websites an etiquette guide for fair play.

Venntro Media Group – which has about 3,500 websites targeted at specific interests, hobbies, localities, ethnicity or religion – was the subject of a probe by the CMA after complaints about misleading claims and unclear data-sharing.

Biz - Users - Concerns - Data - Sites

The Berkshire-based biz has more than 55 million users worldwide, but concerns were raised about how their data was shared between the various sites, as well as a lack of clarity over the terms and conditions of use.

The CMA's investigation found that some users were unaware that their information would be stored in a central database – and that their profiles might be visible on other sites.

Others - Sites - Adult - Content - Offer

Others complained that they had signed up for sites featuring explicit adult content without realising what was on offer.

The CMA said that the end result was that customers may not have been shown people who shared their interests – the whole point of being on the sites.

Action - Venntro - People - Profiles - Sites

"We took action against Venntro because we were concerned people's profiles were being placed on sites without their...
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