YouTube showed ads of a demon clawing at a woman's throat before videos of 'Frozen'

Business Insider | 6/13/2018 | Isobel Asher Hamilton
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Trailers for the horror film "Insidious: The Last Key" were shown before videos deemed child-friendly on YouTube.

The videos included songs from "Frozen," instructions on how to build a Lego fire station, and a video of the cartoon "PJ Masks."

Britain - Advertising - Standards - Authority - Complaints

Britain's Advertising Standards Authority upheld complaints, some from parents, that the trailers were unduly distressing.

YouTube pointed the finger of blame at advertiser Sony Pictures Releasing UK, while Sony reportedly thinks that the YouTube algorithm was in the wrong.

Trailers - Horror - Film - Key - Ads

Trailers for the supernatural horror film "Insidious: The Last Key" were shown as pre-roll ads on YouTube videos with "particular appeal or interest to children," Britain's Advertising Standards Authority (ASA) has revealed.

The issue came to the ASA's attention after it received five complaints, three of which were from parents, who said that the ads were "distressing."

Trailers - Film - Woman - Figure - Claws

Two trailers for the film were flagged, both begin with a woman being attacked by a demonic figure with key-shaped claws who then inserts a finger into the woman's throat. The ads were unskippable for the first five seconds.

They appeared on YouTube between December 2017 and January 2018 ahead of a video featuring songs from the wildly popular Disney film "Frozen." They also featured around a clip on how to build a Lego fire station, a video of children's...
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