NBC Boss Bob Greenblatt Wants Us To Stop Using the Term ‘Peak TV’: There Is No Peak

IndieWire | 6/12/2018 | Staff
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Bob Greenblatt doesn’t like the term “Peak TV” — partly because it now looks like we’re nowhere near the height. “Peak means that you’re hitting a top,” he told the audience Tuesday at the Banff World Media Festival. “I’m not sure ‘Peak TV’ is the right word.”

Greenblatt noted that FX Networks CEO John Landgraf popularized the term a few years ago when the number of scripted shows on TV had blossomed into the hundreds. Landgraf’s contention was that at some point, the TV business couldn’t sustain the economics of that many shows.

Course - Number - Shows - Thanks - Amount

But of course, the number keeps rising and has reached 500 shows, particularly thanks to the amount of series coming out of Netflix. (According to FX Research’s annual tally of all scripted primetime series on broadcast, cable, and streaming, there were 487 shows in 2017 — up from 216 in 2010.) “[Peak TV] implies that you’ll peak and level off,” Greenblatt noted. “But it seems to be growing and growing.”

Asked about the major dollar deals that Netflix made to lock up creatives like Ryan Murphy and Shonda Rhimes, Greenblatt admitted that the competition has changed dramatically.

Business - Years - Netflix - Universe - Deals

“The business is completely different now than it was even two years ago,” he said. “We all know Netflix is out there to own the universe. They’re going to make these deals.”

Greenblatt also noted that Greg Berlanti’s recent $400 million pact at Warner Bros. TV made sense for the studio given the fact that he has 14 series now on the air.

“That’s unheard of,” he...
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