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In an embarrassing setback for CNN, the network’s heavily promoted new 9 p.m. show, “Cuomo Prime Time,” finished well behind arch-rival MSNBC during its inaugural week. Observers say it’s the latest sign that CNN’s anti-Trump programming strategy may be faltering.
Most troubling for CNN executives — “Cuomo Prime Time" finished its first week with viewership down 9 percent compared to CNN’s 9 p.m. programing the same week last year. In addition, Friday’s episode lost 23 percent of the viewers who tuned in for last Monday’s much-heralded premiere.
Program - Scion - Chris - Cuomo - Fox
The program, anchored by Democratic political scion Chris Cuomo, finished well behind both Fox News’ “Hannity” and MSNBC’s “The Rachel Maddow Show” despite the CNN host landing high-profile, first-week interviews with former New York City Mayor turned Trump attorney Rudy Giuliani and White House Press Secretary Sarah Sanders. The initial week of “Cuomo Prime Time” averaged 1.1 million total viewers, while Maddow averaged 2.6 million and Hannity averaged 3.2 million, according to Nielsen.
The beat-down also was significant when it came to younger viewers. Cuomo averaged only 377,000 viewers among the key demo of adults age 25-54 for his inaugural week while Maddow averaged 519,000 demo viewers, according to Nielsen.
CNN - Anderson - Cooper - Program - Cuomo
CNN slashed Anderson Cooper’s troubled “AC 360” program in half so it could schedule “Cuomo Prime Time” at 9 p.m. ET, and billed the program as nonpartisan, a characterization dismissed as laughable by cable news viewers familiar with Cuomo’s anti-Trump histrionics. It’s the first major shakeup to CNN’s primetime lineup since Piers Morgan’s show was canceled back in 2014.
During promotional interviews for “Cuomo Prime Time,” both its namesake and CNN boss Jeff Zucker told reporters that the show would land in the ideological middle of 9 p.m. rivals on MSNBC and Fox News, serving as a straight news show for viewers in the center of the...
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I find it extremely funny when people keep voting and expecting the government to change!