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Twentieth Century Fox Film Chairman and CEO Stacey Snider appealed to Hollywood studios Monday to continue providing a broad range of content for diverse audiences instead of relying solely on tentpoles “based on caped crusaders.”
“The studios need to have a bigger appetite for big cinematic, tentpole-type entertainment that isn’t necessarily based on branded material,” Snider said at European film exhibitors’ conference CineEurope in Barcelona, Spain. “When you think about ‘The Greatest Showman’…what we had to hang onto was that the music was incredible and that, if ever there was a person to be ‘The Greatest Showman’ at Christmastime, it was Hugh Jackman. The same with ‘The Martian’ – it was based on a book that was self-published. It was hardly a bestseller.”
Snider - Film - Business - Themes - Movies
Snider said she was concerned that, as the film business becomes more globalized and focuses on more universal themes, movies “can’t just be based on caped crusaders.” Hollywood should continue to make movies aimed at the “the non-event-film goer,” Snider added. “If we don’t continue to reach out to the folks that come more than just to see ‘The Avengers,’ we are going to have just the weekend business.”
Snider said studios had to stay on their toes in a social-media world where word of mouth was amplified, and where they could go rapidly from having their best month to their worst month. “[This] is a reality that we have all had to live with for the last several years. I think it is a result of a consumer who is more knowledgeable – they have more information about the quality of the films, they’ve got more choice, so they can opt in or opt out based on word of mouth and other recommendations.”
Selection - Content - Helps - Studios
A broad selection of content helps, she said. “For the studios that expect that more of the...
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