China Box Office: India’s ‘Toilet’ Wins Wash Out Weekend

Variety | 6/10/2018 | Patrick Frater
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India’s “Toilet Ek Prem Katha” landed on top of the Chinese box office, on what was the second lowest grossing weekend of the year. “Toilet” earned $9.09 million, ahead of holdover Chinese fantasy romance “How Long Will I Love U” in second place.

Despite the low score, the win is a further triumph for diversity and a sign of audience development in Chinese theatres.

Odds - Film - Toilet - Hero - Story

The odds should have been against the film, pitched as “Toilet Hero.” The story of one man’s attempt to bring sanitation to his village, the film’s central concept portrays a low development era that China left behind many years ago. And its male lead Akshay Kumar, although well loved in India, is little known in China.

Nevertheless, what Indian analysts call content-driven films (a distinction that marks them apart from packages dominated by star casting), have found real connections and growing interest in China in the past two years. Other recent wins for content-driven films include “Dangal,” “Secret Superstar,” “Bajrangi Bhaijaan” and “3 Idiots.”

Toilet - Hero - Beijing - Film - Festival

“Toilet Hero” first screened at the Beijing film festival in April, where director director Shree Narain Singh, creative producer Neeraj Pandey and Shital Bhatia all attended. It was licensed by Tang Media Partners,...
(Excerpt) Read more at: Variety
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