Amazon is just getting started with its big bet on showing live Premier League matches

Business Insider | 6/9/2018 | Jake Kanter
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Amazon made history by swooping for Premier League TV rights in Britain this week.

The company will show 20 games a season from 2019.

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TV insiders told Business Insider that the company is "putting a marker down" for the future.

Amazon's deal could open up a whole new way of selling Premier League rights, and threaten the monopoly of traditional British broadcasters BT and Sky.

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The Premier League could open up Amazon Prime to a wider male demographic.

Amazon will make a bit of history next year when it becomes the first tech company to stream live Premier League matches in the UK — and industry insiders think it's just getting started.

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Big name stars including Paul Pogba, Harry Kane, and Mohamed Salah will make their debut on Amazon from August 2019 onwards after the firm snapped up the rights to show 20 games a season for an undisclosed sum of money.

The deal, announced on Thursday, breaks the stranglehold of existing rights holders BT and Sky, which have forked out billions of pounds over the past five years to maintain a monopoly on Premier League games.

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Make no mistake: These traditional broadcasters will still dominate the market for Premier League fans, but they will have taken note of their new deep-pocketed bedfellow.

The way Premier League rights are sold in the UK is complicated, and not all games are available for broadcast. But with BT and Sky unwilling to pay the £5.13 billion ($6.9 billion) they did during the last rights auction in 2015, the Premier League has had to release more games for broadcast, and entice new players into the market.

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BT and Sky will show matches all season long, but Amazon's package is structured differently. It consists of 20 games a season, which it will stream in two blocks of 10 games. This means Amazon will show...
(Excerpt) Read more at: Business Insider
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