14 big announcements from Apple’s annual developer conference WWDC 2018

TechCrunch | 6/4/2018 | Matthew Lynley
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Apple’s annual developer conference, WWDC, started this afternoon down in San Jose — kicking off with a keynote as it does every year where it announced a bunch of updates to all of its major operating systems. We’ve wrapped up all the big announcements from its keynote below, and there will be plenty more information to come in over the next few days.

What Apple announced: Its next generation iPhone operating system. iOS 12 comes with a variety of new features, many of which we’ll dig into below, but it includes things like group FaceTime, new Animoji, some quality of live improvements to Siri, improvements in performance (especially for older devices) and updates to its push into augmented reality.

WWDC - Place - Slew - Features - Feel

Why it matters: WWDC has always been the place where it’ll show off a slew of new features, which while very consumer-y in feel is typically pointed at developers to show all the tools they’ll soon get their hands on and all the reasons Apple will keep users on iPhones. The company is introducing its own file format for augmented reality, clearly signaling to developers that they should be flocking to iOS 12 if they want to go where the users are in the future.

What Apple announced: Apple said it is rolling out ARKit 2.0, the next generation of its development software for augmented reality experiences on the iPhone. The new version showed improved face tracking, more realistic rendering, 3D object detection, persistent experiences and shared experiences (as well as a neat party trick when it comes to measurement). There’s also a multiplayer component the company will roll out with its new development tools.

Tim - Cook - Importance - Reality - IPhone

Why it matters: Tim Cook has alluded to the importance of augmented reality for the iPhone multiple times over the years. While it was a sort of promise of the...
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