Google has been waiting for years to put Don't Be Evil out of its misery

Business Insider | 5/18/2018 | Alexei Oreskovic
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The move has been a long time coming.

Remember Don't Be Evil?

Google - Verb - Adage - Slogan - Dividends

When Google became a verb in the early 2000s, the adage became a slogan that paid dividends for the tech company.

Google founders Larry Page and Sergey Brin enshrined it in the company's official code of conduct for employees, and inumerable news stories and TV segments gushed over the benevolent tech giant's admirable combination of innovation and altruism.

Point - Month - Gizmodo - Friday - Phrase

At some point during the past month that changed. As Gizmodo first reported on Friday, the famous phrase has lost its preeminence in Google's code of conduct. The new code of conduct makes a passing, almost token, mention of Don't Be Evil in the last sentence — but it's a marked downgrade from its previous prominence in the code, when it had several paragraphs dedciated to it.

Google argues that the fact that the phrase remains in the code, albeit at the end, shows that it's still "foundational."


Fair enough.

Here's the reality though: Google outgrew its Don't Be Evil motto from the moment it was coined.

Phrase - Declaration - Rights - Googler - Paul

The phrase was never meant to be a declaration of human rights. It was coined by former Googler Paul Buchheit, who has said that he had shady internet business practices like spyware and spam in mind when he came up with it.

But the world wanted to see it as someting grander. And Google never did much to disabuse anyone of...
(Excerpt) Read more at: Business Insider
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