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One of the many new features at TechCrunch Disrupt SF (Sept. 5-7) is the addition of another stage, which we’re calling The Next Stage. The goal of The Next Stage is to deliver more insights and wisdom to Disrupt SF attendees, especially founders, to help them navigate the startup odyssey better and faster. The Next Stage is also where much of the programming for the 13 tracks at Disrupt SF will take place.
We’re delighted to announce our first sessions on The Next stage.
Consumer - Brands - Consumer - Confidence - Brands
Consumer brands take forever to earn consumer confidence, unless you happen to be brands like Casper, AllBirds, Birchbox, Rent-the-Runway and Brandless, which became powerful brand names almost overnight. What those brands have in common is Red Antler, a Brooklyn-based creative agency that has attained “brand whisperer” status according to Fast Company for its success standing up startup consumer brands. As a part of our New Retail track, Red Antler Co-founder and Chief Strategist Emily Heyward will join founders Tina Sharkey (Brandless) and Philip Krim (Casper) to discuss the promise and perils of early branding efforts.
This session is part of the New Retail track at Disrupt, which includes speakers on both stages as well as early stage exhibiting startups in the New Retail section of Startup Alley. Founders who would like to be a part of the New Retail exhibit area can apply to the TC Top Picks program to win one of five, completely free exhibit spots for New Retail startups. The editors pick the five top startups for each category, who get the exhibition space with special “TC Top Picks” signage, three free Founder passes plus a three-minute interview on our Showcase Stage.
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