FCTRY wants to be a new type of startup studio

TechCrunch | 5/17/2018 | Jordan Crook
cyanbyte (Posted by) Level 3
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Startup Studios are becoming more and more prevalent, with big name companies like Giphy and Girlboss coming from the studio model. The premise is strong: use venture on a small, concentrated number of ideas, fostered by experts and internal resources, to create strong businesses.

But a new startup studio is prepping to launch in NYC with a different idea in mind.

FCTRY - Jules - Ehrhardt - Money - Way

FCTRY, led by Jules Ehrhardt, doesn’t necessarily think that money is always the best way to help startups grow. Ehrhardt thinks of FCTRY as more of a Creative Capital Studio, wherein experts from various fields (with a particular focus on creative, design, and engineering) offer their insight and knowledge to help startups grow rather than venture capital. Of course, these startups would still trade equity in exchange for these services.

Ehrhardt comes from UsTwo, the digital product studio that helped develop the wildly popular game Monument Valley.

Focus - FCTRY - Model - Studios - Ideas

The focus of FCTRY won’t be the foundry model, where studios come up with their own ideas in conjunction with smart serial entrepreneurs and build them from scratch in house. Rather, FCTRY will help existing early-stage and mid-stage companies with their creative strategy, processes and culture.

“The typical advisory system is broken,” said Ehrhardt. “Usually the advisory structure comes from a one to five percent equity pool and usually ends up in disappointment, where the advisor was supposed to make introductions or provide actionable insight that never comes through.”

Ehrhardt - Charity - Pool - Advisors - Structure

Ehrhardt says he wants to bring more charity to that, tapping into the same pool of expert advisors but with the proper structure in place for offering that expertise and delivering on the task.

FCTRY will focus on three pillars of startup success: product, people, and growth.

Product - Bit - FCTRY - Framework - Product

“Product” might sound a bit obvious and nebulous all at once, but FCTRY is particularly concerned with building a framework for delivering on product,...
(Excerpt) Read more at: TechCrunch
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