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Unless you have been living under a rock, you know that hip-hop artist/comedian/writer Childish Gambino, also known as Donald Glover, brought forth into this world last week an internet-breaking work of staggering genius entitled “This is America,” which racked up 50 million views and at least as many hot takes in just days.
The four-minute song isn’t much for lyrics, but the consensus is the video’s imagery is pretty compelling, whether you actually like its message or not.
Halfway - America - News - Cycle - Experience
We are now about halfway through the “This is America” news cycle and cultural experience. I, having been in hiding with a family-wide stomach bug for a week, had not actually experienced it until this morning. As such, I was in a position to evaluate the progression of this Woke Art Event from the vantage point of an unbiased, albeit beknighted, observer.
It went a little something like this, as it often does.
Release - Art - Release - Takes - Read
Release Art, Release Takes, Read Takes, Declare Some Takes Bad, Designate People Who Aren’t Even Allowed To Have Takes, Release Takes On How Original Bad and Prohibited Takes Confirm The Oppressive Structure That Was the Point of the Original Art.
In the second half of this cultural phenomenon, we have the Remixing of the Original Art and the Objecting to the Remixing of the Original Art.
Saturation - America - Bedridden - Imagery - Video
The cultural saturation of “This is America” was so high that even while bedridden, I absorbed its imagery without ever having watched the video. It’s no surprise people with other messages want to play with the power of that, toying with Glover’s original creation in ways serious and silly.
But saturation wasn’t just high. The message of many of the aforementioned takes was that experiencing this Woke Art Event was a cultural imperative. To understand that this is America in this time, one needed to engage with “This is America.”...
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