Ashley Madison's CTO says Facebook's dating app idea may not be popular with users because 'they are the product'

Business Insider | 5/12/2018 | Lindsay Dodgson
Mireille (Posted by) Level 3
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At the beginning of May, Facebook announced it was launching a dating product.

The company has received criticism from other companies in the dating app scene like Happn and Match.com.

Ashley - Madison - CTO - People - Facebook

Ashley Madison's CTO says people should be aware that as Facebook generates revenue from adverts, you are essentially the product.

Users will have to weigh up whether they are happy about involving their dating lives in that, he said.

Beginning - May - Mark - Zuckerberg - Facebook

At the beginning of May, Mark Zuckerberg announced that Facebook was entering the dating app scene, wanting its users to create "the most meaningful relationship of all."

Zuckerberg's new venture drew a lot of attention from other leaders in the industry, including the CEO of Happn, Didier Rappaport, who said the announcement was just "trying to distract" from the recent data scandal. Executives at Match Group also hit out at the idea, saying it was great for US/Russia relationships, and the timing was surprising "given the amount of personal and sensitive data that comes with this territory."

Ashley - Madison - Opposite - Facebook - Users

Ashley Madison is arguably the polar opposite of what Facebook is thinking of creating. Users go to the adult dating service for discretion for affairs and polyamorous relationships.

According to Ashley Madison's CTO Ruben Buell, because of the size of its user base alone, Facebook is going to be pretty dominant in the online dating space. But, if Facebook is sticking with its traditional methods of making money, it will be pushing an ad based model. This, Buell said, may conjure up some concerns from users.

Product - Product - Business - Insider

"It does make you ask, if you're not paying for the product, then you are the product," he told Business Insider.

"Companies like Ashley where we don't sell data, and we don't have any advertisers on the platform, we can focus on discretion and privacy, and protecting...
(Excerpt) Read more at: Business Insider
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