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“Netflix is less attractive to me,” MGM TV and Digital Group president Mark Burnett said today at the Milken Institute Global Conference in Beverly Hills. “I want to own my IP around the world,” he added, touting his preference for overseas sales and franchising as opposed to a single worldwide license fee like the one offered by the Reed Hastings-run streaming service.
Coming off another Monday where Burnett’s NBC singing competition series The Voice was primetime’s top show, Burnett was joined onstage today on the Milken panel “Defining Your Brand in the Modern Media Landscape” by Paramount Pictures boss Jim Gianopulos, Lionsgate TV Group chair Kevin Beggs, YouTube Original Content chief Susanne Daniels and NBC Entertainment chair Robert Greenblatt.
Burnett - Bottom - Line - Netflix - Player
Attractive or not to Burnett’s bottom line, Netflix was the big player in the Beverly Hills Ballroom – even in absentia.
“I have paid for Netflix for a decade but I have no relationship with them emotionally as a customer,” Burnett said, pondering what kind of connection content creators can have with consumers in a fast-changing marketplace. “In the future, how do you get that relationship with customers? The closest example in our world is Amazon, I guess.”
Years - Industry - Bigwigs - Milken - Event
As in past years when industry bigwigs have participated in the Milken event, Tuesday’s panel leaned fast and heavy into what’s next for film, television and media – with a 2018 emphasis on the international market and those new-ish platforms. “More people associate Carpool Karaoke with YouTube than CBS,” said Daniels about the well-heeled audience of the James Corden spinoff. “The show’s the thing.”
“It’s all show by show — some shows are not going to be for an international market but perfect for a streamer,” Beggs noted, calling out Lionsgate’s Orange Is The New Black on Netflix as one example. Pulling back the veil on Netflix’s close-held...
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