Simon Fuller, the talent manager behind TV’s “American Idol,” is busy manufacturing his next pop star—literally.
Mr. Fuller is now developing virtual music stars after a deal that made him one of the largest shareholders of digital production firm Pulse Evolution Corp. Previously, the company made waves with its holographic or lifelike images of dead singers such as Tupac Shakur and Michael Jackson.
Mr. Fuller is developing an entirely fictional character for young fans; another persona is based on a little-known artist who he believes might have a better shot at success as a digital entity. He declined to reveal the name of either make-believe singer, but he was willing to share the identity of one performer in the works: a virtual incarnation of Elvis Presley.
These acts, which he plans to introduce publicly within the next 18 months, will be able to interact with fans in many languages, appear in multiple locations...