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You probably see it every week—leaders who undercut their influence not just by what they’ve done, but by something they’ve said or posted.
Sometimes they blow it completely through one or two dumb moves. And sometimes you end up thinking, “I’m not really sure I want to follow them anymore,” but you’re not exactly sure why.
Loss - Influence
Loss of influence can be subtle, but it’s real. And it’s so easy to do if you’re not careful.
Because of constant—even daily— exposure, social media makes influence easier to gain…and that much easier to lose.
Ministry - Leader - Media - Today - Everyone
Almost every ministry leader is on social media today. And so is almost everyone they lead.
So the opportunity to squander your influence is that much higher. Add the quick and recent cultural shift we’ve seen to the age of outrage and a post-truth, post-fact culture, and the opportunity to lose influence fast is even greater.
Want - Part - Influence
Want to know what the worst part is? Often we lose influence without even realizing it.
Before we jump into how leaders lose influence on social media, a word on why influence matters.
Influence - Ego
Properly construed, influence is not actually about ego at all.
Gaining and building influence is critical for all of us who lead because, as John Maxwell has famously said, leadership is influence.
Nothing more. Nothing less.
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Thing - Influence - Years
The thing about influence is that it takes years to build but only seconds to lose.
Lose your influence and you’re not leading anyone.
Build - Influence - People - Places - Essence
Build influence and you can take people places they wouldn’t ordinarily go, which is the essence of a leader’s job.
Moreover, if you’re a follower of Christ, you believe the influence you’ve been given is a trust.
Influence - Sake - Sake - Cause
You’re not leveraging influence for your sake, but for the sake of a cause much bigger than yourself.
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Sorry Mr. Franklin, we couldn't keep it.