What Facebook Knows that Churches Don’t

Orange Leaders | 3/21/2018 | RJ Grunewald
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In early January, Mark Zuckerburg made an important announcement regarding changes to the Facebook Newsfeed: “We’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” According to Zuckerburg and the Facebook team, “public content is crowding out the personal moments.” Memes and viral videos are getting in the way of relationships.

Facebook changes something every couple months. The design, the newsfeed algorithm, the relationship with advertisers—this change is different. There is a clarity around the priority of relationships and reducing the content that gets in the way. In 2018, Facebook is clarifying the win: meaningful interactions.

Win - Videos - Cat - Memes - Campaigns

The win isn’t viral videos. It’s not the best cat memes or political campaigns. It’s not the growth of brands, pages, news, or even great content. The win is simply meaningful interactions. Content delivery is taking a backseat.

What if our churches had this same kind of clarity?

Church - Level - Delivery - Business - Churches

The Church has always, at some level, been in the content delivery business. From writing to teaching to preaching, Churches have something to say. It’s part of what it means to be the Church. However, the problem comes when our churches make content delivery the win. When content delivery is the win, we build events, programs, and messaging simply to deliver the most content to the most people. When content delivery is the win, we focus on what instead of who.

The win in the Church isn’t delivering the right content. The win in the Church is meaningful interactions.

A clear and engaging...
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