The Growing Influence and Popularity of Short Videos

Phil Cooke | 3/13/2018 | Staff
DebraS (Posted by) Level 3
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Netflix has announced that in the next few months it will release a series of original, 15-minute stand-up comedy specials, indicating a push for more short-form programming. I’ve advocated the popularity of short videos for a long time, and now the format is moving into the mainstream.

Business Insider reports: “The short-form comedies can help Netflix’s aim of acquiring more mobile viewers. Mobile viewers prefer shorter, snackable content — 47% of all mobile video viewing is on videos 20 minutes or shorter, while 39% of views go to content 5 minutes or shorter, according to Ooyala per Variety magazine. Appealing to mobile users can help Netflix measure up to YouTube, which ranked first in terms of average monthly users across iPhone and Android in 2017.”

Facebook - Opposite - Videos - Fact - Videos

Facebook is actually doing the opposite and moving to longer form videos. In fact, they will prioritize longer videos in...
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