The Shift From Comments, To No Comments, To Comment On Facebook

ChurchMag | 2/21/2018 | Blessing Mpofu
DebraS (Posted by) Level 3
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In days of old, you know, when blogging started, the number of visitors and views mattered most. The next important thing was the number of comments. For many, comments are an important way of measuring engagement and success. An important part of the engagement. Over the years, we’ve had ‘successful’ bloggers and marketers emphasize their importance. Then, some of the same, sang a different tune. They disabled comments on their blogs. After some time, commenting made a comeback. Now, there seems to be another shift. Bloggers telling readers to comment on Facebook and other social media platforms instead. So, there’s been a shift from comments, to no comments, to telling readers to comment on Facebook or elsewhere.

Like many things Internet, is this another fad? Does it, or should it even matter? What does it mean for me, you, or your church? First, some background.

Discussion - ChurchMag - Places - Readers - Blog

This discussion is one that has come up on ChurchMag, and many other places. Allowing readers to comment, on your blog, or website, is one of the most direct ways of engagement. Commenting on posts can help keep the conversation in context.

Comments can enrich articles. Sometimes the gems are not the posts but in the conversations, which they generate in the comments. Comment sections often become a place of community as well.

Reasons - Comments - Matter

There are more reasons why comments matter; these are a few. You can see more here.

One of the reasons some bloggers cited on disabling comments was volume. I can hear some bloggers’ inside voice screaming, “Imagine that.” Imagine having so many comments you have to disable commenting completely.

Cases - Volume - Set - Period - People

In such cases, you can either turn the volume down or shut them down completely. That is, give a set period in which people can comment on posts or disable commenting completely. If you wish, you can set a...
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