My thoughts as a publisher on the built in Ad Blocker in Google Chrome | 2/20/2018 | Staff
penaert (Posted by) Level 3
A couple of days ago, Google started to block ads in Google Chrome. A lot of you may ask “Wait, what? Isn’t Google’s main source of income online ads,” and that was my first reaction as well. But after a few seconds, I realized that this is a really smart and strategic decision that hopefully will stop a lot of users from using third-party ad-blockers.

What’s the problem with traditional ad blockers, then?

Years - AlternativeTo - Team - Employees - Sweden

Over the last 10 years, we have worked hard on AlternativeTo. We are a really small team with two full-time employees in Sweden, as well as 5-6 remote employees that work a few hours per day. 100% of our income comes from ads, and I’m guessing most small and medium sized websites around the world have a similar situation. Online ads has been an incredible way for regular people who have a vision to earn an income without having to be a slick salesperson or a venture capital hustler.

Anyway, back to the question. The problem with traditional ad blockers has been that they block everything without any consideration that particular websites are doing everything they can to not run intrusive, offensive, dangerous, or just irritating ads. I’m 100% sure that ad blockers in the long run are making the internet a worse place by both pushing more and more businesses towards proprietary platforms where ads cannot be blocked (such as app stores) while also showing more and more ads to users that do not run ad blockers. It’s a “vicious spiral” that Google is now...
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