Tamatem, the games publisher for the MENA market, raises $3.5M to reach other ‘underserved’ gamers

TechCrunch | 2/14/2020 | Staff
Click For Photo: https://techcrunch.com/wp-content/uploads/2020/02/Tamatem-team.jpg?w=533

​Tamatem, the leading mobile games publisher in the Arabic speaking market, has raised $3.5 million in additional funding — essentially an extension of the startup’s earlier Series A.

The round was led by existing investor ​Wamda Capital, with participation from Modern Electronics Company (a subsidiary of AlFaisaliah Group) and North Base Media.

Tamatem - Purpose - Round - Efforts - MENA

Tamatem says the purpose of this round is two-fold: to “double down” on its efforts in the MENA region, and to expand to other underserved markets worldwide. This will mean investing further in marketing for existing titles, including through offline events, which I’m told is an important part of the region’s marketing landscape. In addition, the company will open an office in Riyadh and launch multiple new titles in 2020.

Tamatem says it will expand internationally beyond its current regional boundaries, with plans to publish titles in other emerging and underserved markets. That’s something CEO Hussam Hammo believes isn’t always the norm for Middle East-based startups that often feel their market potential is limited to the MENA region.

Startups - Boundaries - Team - Tamatem - Arabic

“I love seeing startups expand beyond those boundaries, and I am proud that the team at Tamatem is now looking beyond just the Arabic speaking market,” he says. “I believe this latest round of funding will allow us to deliver on our vision of becoming the top mobile games publisher for every underserved emerging...
(Excerpt) Read more at: TechCrunch
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