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Google has been on a long-term mission to build inroads into the world of e-commerce by working more closely with brick-and-mortar retailers, and now it looks like it plans to extend that work a little further. The search giant is acquiring Pointy, a startup out of Dublin, Ireland, which has built hardware and software technology to help physical retailers — specifically those that might not already have an extensive e-commerce storefront — get their products discoverable online without any extra work.
We’re told that Google will be making a formal announcement in about an hour, but Pointy has already posted the news on its own site while we were digging around for details after getting pinged by a source. The deal is expected to close in the coming weeks, pending “customary closing conditions.”
Pointy - Post-acquisition - Services - Future - Backing
Pointy is continuing to operate post-acquisition. “We look forward to building even better services in the future, with the backing of Google’s resources and reach,” the company writes.
Terms of the acquisition are not being disclosed but I am trying to find out. Pointy is six years old and had raised just under $20 million from a variety of investors including Frontline Ventures, Polaris, LocalGlobe and individuals like Lars Rasmussen (the former Google Maps supremo who went on to build search and enterprise products at Facebook).
Pointy - Mark - Cummins - CEO - Charles
Pointy was co-founded by Mark Cummins (CEO) and Charles Bibby (CTO). Notably, this is Cummins’ second exit to Google. His first company, the visual search startup Plink, was the Google’s first-ever acquisition out of the UK.
For Google, Pointy is a known quantity for more than the fact that it’s transacted with a Cummins startup before: Pointy and Google have been working together since 2018, when the former was part of a...
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