Social Media That Breaks Through the Christmas Jingle

Church Marketing Sucks | 12/9/2019 | Linda Hale
Cayley1561Cayley1561 (Posted by) Level 3
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Ah! Advent is here. It’s almost Christmas.

Deep breath. It’s okay. You planned (somewhat). You have things done (mostly). You have time for last minute emergencies (not really). You could use a little something extra to engage people in the season itself (like all of us).

Media - Way - People - Meaning - Season

Social media is a great and easy way to help people delve deeper into the meaning of the season during this very busy time of year. Whether you only have a Facebook account (perfectly okay) or you have got ‘em all (congrats), you can pull off meaningful engagement with your audience with a few quick posts.

Here are some ideas that can help:

Sunday - Post - Clip - Minutes - Sermon

Post your Sunday sermon: Post a short clip (no more than two minutes) of the sermon with a brief description and link to the full sermon. This requires editing software of taped services and a host site like Vimeo. If you don’t have editing software you can use a still image, with a brief description of a key message point and a link to the full sermon. And make sure you ask people to share the messages as people need reminders.

Helpful tips for family Advent time: Parents don’t always know the best way to bring the season of Advent into their homes, so provide them with some activities and readings that can be helpful. Work with your resourceful student ministry team or find online sources.

Showcase - Year - Services - Events - Worship

Showcase images from last year’s services and events: Show the vibrant worship, festive atmosphere, and engaged families. This will serve as a “warm welcome” to both newcomers and occasional attenders. It will help encourage them to come to church during this time of year because it paints a picture of community and seasonal activities that people crave. Use your text space to express the importance of community and the season. No...
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