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Interior design platform Havenly is raising $32 million in new funding to create its first private label brand as the startup aims to integrate its own products into its design recommendation engine.
The Denver-startup is an online interior design consultancy of sorts which pairs users looking to redesign their homes or apartments with expert designers.
Havenly - Sides - Business - Partnerships - Vendors
For Havenly, there have been two sides of the business, commercial partnerships with vendors and the paid design services for users. It’s a model we’ve also seen from the folks at Modsy, Havenly puts a bit more of an emphasis on pairing users with an individual designer who they can chat with on the phone and share their hopes for the space, something CEO Lee Mayer says can help make the space feel more customized to them.
“Your home is very personal, if you and I show up to work one day and we have...
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