3D Printing Industry | 10/9/2019 | Anas Essop
shuadah (Posted by) Level 3
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“Everything is not awesome” is how one fan responded to recent LEGO takedown notices issued to the 3D printing community.

3D Printing Industry has now received a reply from LEGO and further insight into the situation from an intellectual property law expert.

Responses - Printing - Maker - Community - Confusion

Responses from the 3D printing maker community have been varied, ranging from confusion about what LEGO is claiming has been infringed to disappointment that the company appears not to support creativity.

Hoping to gain some clarity, we reached out to LEGO again by telephone and email to see if they wished to answer some of the many questions circulating online and what popular YouTuber the 3D Printing Professor describes as “takedown without representation”.

Specifically, we hoped to find out:

Why has LEGO issued DMCA* takedown notices against platforms and individuals sharing fan art made about Lego?

Use - Brand - Fan

What would LEGO consider to be a fair use of the brand by a fan?

Is LEGO concerned about the chilling effect of issuing such takedown notices?

LEGO - Impact - Fans - Brand - Issuance

What does LEGO believe will be the impact on how fans perceive the brand after the issuance of these takedown notices?

Will LEGO be reconsidering the recent takedown notices?

Questions - Jonas - Søndergård - Global - Press

While not addressing our questions directly Jonas Søndergård, Global Press Officer, The LEGO Group, Corporate Communications did provide a brief statement. Søndergård explained that while LEGO would not discuss specifics, the recent infringement notices were “to protect the long-term exclusive rights of the LEGO trademarks, copyrights and patents.”

LEGO says that issuing takedown notices and challenges is necessary to ensure that the “LEGO wordmark or IP protected elements” does not erode over time. LEGO’s “Fair Play Policy” describes a number of guidelines on how the company would like to be referred to, and what it deems permissible by enthusiasts. For example, “If the LEGO trademark is used at all, it should always be used as an...
(Excerpt) Read more at: 3D Printing Industry
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