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I did a bit of a double take when I first saw this announcement. IDrive, an online cloud storage and backup service, is launching a face recognition API today that goes up against the likes of AWS Rekognition and others. That seems like a bit of an odd move for a backup company, but it turns out that IDrive has actually been in the face recognition game for a while. Last year, the company launched IDrive People to help its users find faces in photos they’ve backed up on its service. With its API, IDrive is targeting a very different market, though, and entering into the API business for the first time.
IDrive Face, as the service is called, includes the standard tools for detecting and analyzing multiple faces within a still image that are at the core of every face detection API. For this, the API provides the usual bounding boxes and metadata for all faces. There are also a face comparison...
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The beatings will continue until moral improves.