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BritBox, ITV and the BBC’s joint “best of British” streaming service, is not being positioned as a rival to Netflix and Amazon but offers something those two streaming giants don’t, ITV director of television Kevin Lygo said.
Speaking at the Edinburgh TV Festival on Friday, Lygo said BritBox would be a “different thing” that allowed ITV and the BBC, Britain’s two biggest broadcasters, to put their extensive back-catalog to best use. The service already operates in North America, where it has 500,000 subscribers, and is set to launch on home turf in the U.K. in the last three months of this year, with a large collection of British boxsets and some original series, such as detective drama “Dark Heart.”
Netflix - Amazon - Billions - Billions - Way
“It is not a rival to Netflix and Amazon, who spend billions and billions. This is a way to use the archive of the BBC and ITV,” Lygo said.
“British people are mostly interested in British programming,” he added. “Although Netflix and Amazon are wonderful things, they don’t do a lot of British programming at all. They say they will, but I haven’t...
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