Toys ‘R’ Us taps tech startup b8ta to bring its stores into the future

TechCrunch | 7/18/2019 | Staff
maye (Posted by) Level 3
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b8ta, the retail as a service startup that has partnered with the likes of Google and Macy’s, is getting into the kids’ toys space. As part of a new joint venture with Tru Kids Brands, which owns Toys “R” Us, b8ta will bring its expertise in experiential retail to the iconic children’s toy store. Both entities will own 50% of the venture.

After about eight to ten months of working together, b8ta and Tru Kids Brands are pulling back the curtains on what they’ve been working on. With these new stores, parents and kids can expect theaters for movies and video games, a treehouse where kids can play, STEAM workshops and more. The first two stores, which will open in November in Houston and New Jersey, are about 6,500 square feet with future stores being closer to 10,000-square feet. For context, these are much smaller than the size of the Toys “R” Us stores people became used to, which were about 30,000-square feet.

B8ta - Solution - Brands - Presence - Store

b8ta’s solution offers brands that want a physical presence with an experiential-driven store that comes with software for checkout, inventory, point of sale, inventory management, staff scheduling services and more. That means toy brands will have the option to pay to showcase their products in an interactive way Toys “R” Us. Those brands can then manage their in-store experiences and give customers the options to buy things in the store, or direct them to buy online.

“I think there is an interesting mash up...
(Excerpt) Read more at: TechCrunch
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