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This weekend’s box office was an all-around disappointment for several Hollywood studios as two sequels, and a “woke” comedy all found lower than expected debuts with Men in Black: International, Shaft, and Late Night coming nowhere near expected ticket sales.
While Men in Black finished the weekend in the number one slot, with a meager $28.5 million in ticket sales, it still earned only about half what its predecessors earned upon their respective debuts. The three previous MIB outings all earned over $51 million on their first weekends in theaters, Variety reported.
Sony - Debut - Overseas - Revenue - Rang
Sony had expected at least a $30 million debut but fell well short of that. Overseas revenue rang in at $73.7 million in 36 markets but the nwest entry in the series is underperforming previous installments overseas, as well. The film will likely earn back its $110 production costs, but as a summer tentpole film, it is a crashing failure.
MIB, though, at least figured into the top five. The other big summer sequel released this weekend didn’t even land in the top five films as Warner Bros. Shaft barely scared up $8.3 million in sales despite studio expectations of a $15 million opening, Box Office Mojo reported.
Reviews - Woke - Comments - Amazon - Studio
Further, despite glowing reviews and loving woke comments, Amazon Studio’s Mindy Kaling-fronted comedy Late Night was also a major disappointment. Despite a soft opening last weekend in the hopes of generating positive word...
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